SPA DAY LA™ & SPA DAY SF™ ON WEDNESDAY, NOVEMBER 17TH

SPA DAY LA™ & SF™: GIVE GENEROSITY A TRANQUIL NEW MEANING
PAMPER YOURSELF AND HELP THOSE IN NEED

WHEN: SPA DAY LA & SF™ -- One day only! WEDNESDAY, NOVEMBER 17, 2004.

WHERE: Bamboo Skin Spa™, 19939 Stevens Creek Blvd., Cupertino, CA 95014

WHAT: SPA DAY LA ™ - a one-day pamper-yourself fundraising event that benefits Aid For AIDS, Los Angeles’ premier provider of direct financial assistance to individuals and families living with HIV/AIDS. Spa Day SF™ in Northern California benefits Project Open Hand as well as Aid For AIDS.

Spa Day’s concept is simple: On November 17th, people all over California will take to the massage or facial tables at scores of the Southland's best spas and high-end salons. Participating local spas contribute 20 percent of their day's services and gift certificate revenues to Aid For AIDS and Project Open Hand and, in return, receive extensive media and promotion coverage. Fabulous destination-spa grand prize raffles encourage soothed spa-goers to make those extra individual contributions for the chance to win big again (and get pampered even more.)

To find out if your favorite spa and/or salon are helping raise money, simply go to www.spadayla.org or pick up Spa Magazine’s November /December Worldwide Destination Issue for a complete listing. Then make an appointment for November 17, grab your stressed mind and body, and get yourself massaged, herbal-wrapped, facial-ed, steamed, cleansed, exfoliated, styled, or aromatherapy-ed. What could be easier!

Give your friends the gift of pamper generosity with spa gift certificates, which also benefit those living with HIV/AIDS and make perfect holiday gifts. Gift certificates purchased at participating spas on Spa Day ™ include an insert informing the recipient that 20% of the purchase price of their gift benefits Aid For AIDS and Project Open Hand in San Francisco.

WHERE: Throughout the greater Los Angeles area (including Santa Barbara, Laguna Beach, and Palm Springs) and San Francisco Bay Area (including Carmel and the wine country). Spa Day™ takes place at scores of California’s top spas and salons on Wednesday November 17, 2004. Find the list of participating spas/salons or for more information please go to www.spaday.org.

WHY:

• According to the Center for Disease Control, approximately 16,000 Americans die each year from AIDS and another 40,000 become infected with HIV.
• AIDS is the #1 killer of African-American women between the ages of 25 & 34 in the United States.
• In the United States, 1 out of 4 people with HIV do not know they are infected.

Aid For AIDS
For over twenty years, Aid For AIDS (AFA) has provided direct financial assistance to persons living with HIV/AIDS that are disabled and living below the poverty line. AFA is a “bridge over troubled waters,” helping individuals and families by paying for life’s necessities - housing, utilities, home delivery of fresh food, health insurance, medications and nutritional supplements.

As one of the oldest AIDS agencies in the country, AFA has grown from an informal group of concerned friends to being the premier service provider of direct financial assistance to individuals and families living with HIV/AIDS in Los Angeles County. AFA has assisted over 12,000 men, women, and children with monetary support exceeding $14 million. All AFA clients have a monthly income below federal poverty levels and sixty-five percent are persons of color. Thanks to grants from The City of Los Angeles and West Hollywood, as well as strict cost saving measures, ninety percent of AFA’s budget directly funds client programs.

Project Open Hand – San Francisco

In 1985 in San Francisco, Ruth Brinker, a retired grandmother, watched a dear friend die of AIDS. She realized that for many people with HIV/AIDS, malnutrition was causing death as much as the illness itself. Using her experience as a manager with another food program, Ruth enlisted the help of her friends, secured a basement kitchen at a local church and began to serve meals to seven clients, Project Open Hand was born.

Project Open Hand provides food and nourishment to improve the quality of life for the men, women and children it serves. Project Open Hand programs include: meal, grocery and nutrition counseling for people with symptomatic HIV and AIDS; congregate lunch and nutrition education for people over 60 years of age; meal service for homebound and critically ill people under the age of 60.

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